![]() Q- What’s changing in the market to make Location Intelligence important NOW?Ī - Location Intelligence not only helps users react to the “big themes” of change, but also to understand and predict them better. CARTO uses prediction to answer three groups of questions: (1) What else should I know about my location data? (2) How are the points within my location data related? (3) Where else might I find more location data like those I already know?Īs the MTA weighs its options when repairing the Canarsie Tunnel - which may include a full closing of the L train during repairs, or a longer period with weekend-only closures - CARTO started digging into open data to shed some light on how disruptive the L train closure would be to the people living in Brooklyn, as well as how feasible different alternatives would be based on demographics and patterns. Think of CARTO prediction capabilities as a set of tools built into the system that allow you to see more and extract more value from your data. Finally, we can often use the time or place of your coordinates, plus the layers of information we can attach to them, and predict where or when else you should find more data like your existing data. ![]() With a collection of coordinates, we can go further by taking the layers of information and predicting which coordinates are related or which coordinates are outliers. That means, through simply knowing a coordinate, we can predict what layers of information belong with that coordinate. Q- Your new tagline is ‘Predict through Location’, what and how can you predict?Ī - The power of location is that it underpins most of the world's data. Now, as we keep expanding our vision towards the democratization of Location Intelligence, we are looking at enabling Business Users and Data Analysts, and we believe that this new product and vision requires a brand name simplification, removing the DB part of it. ![]() We have helped many organizations create better application experiences to make location data more accessible to final users. When we started the company our first goal was to enable developers to create better geospatial applications. We believe CARTO represents a simpler name that is also more in line with our company’s mission: to democratize Location Intelligence for everyone. The new product will simplify this process by introducing a new visual language, which doesn’t require coding skills to perform analysis or create widget based applications. But if you wanted to extract more value through analysis and filtering capabilities, users had to know how to write SQL or CSS code. ![]() Additionally, anyone could be making visualizations easily. Q- What changed and why are you changing the name of the company?Ī - Historically, CARTO has enabled an entire community of developers to build applications and perform analysis. Following the recent news about a name change, the CARTO team answered a few questions on why they are making big updates to their geospatial solutions. ![]()
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